Halsey let her 13.8 million followers know how she feels about the pre-order launch of her beauty line, entitled U-Turn.
On Monday, the 26-year-old accessed her Twitter to express her enthusiasm for the arrival of the line and made several comments on various aspects of the brand creation process.
The hitmaker also shared a series of promotional photos for the brand, all of which she did the makeup for herself.
Starting something new: Halsey announced that several products from her beauty line, entitled About-Face, were available to order on Monday
In one of her tweets, the singer explained that she exercised total creative control over the creation of the products and that she relied on her extensive experience in makeup design to fully realize the potential of her new line.
She tweeted: ‘I am a student and a lover and every detail of it, from the names of the colors, to the ingredients of the products, to the packaging was me. I’m so happy I could pass out. Thank you for being so excited about me !!!!! ‘
Closer’s composer also tweeted about her vision for the line, noting that About-Face products were developed to achieve a certain aesthetic, instead of making users look better.
“I believe that makeup is about feeling good, not looking perfect,” she wrote.
Another step forward: the composer noted that she had been practicing with makeup for most of her career and that she had complete creative control over the creation of the beauty line.
Strong opinion: Halsey said that About-Face products were formulated so that users ‘feel good, don’t look perfect’
The singer also posted a series of promotional images on her Twitter account, noting that she herself had done all the makeup work on the models.
The brand’s website informs that the products are intended for different types of people and that it welcomes the experimentation of its products.
In an interview with Byrdie, the musician discussed how her status as an artist inspired her to create makeup that reflected her desire for authenticity and to remain true to herself.
Doing it herself: the composer noted on her Twitter account that she had done all the makeup work for the brand’s promotional photos
Staying original: Halsey also said that About-Face products would not make users ‘look like someone else’
– You want to look like you, not look like someone else. And being able to sit with your face every day and know what you look like … definitely helps with your sense of identity and makes you feel more receptive, ‘she said.
The mix of products was especially important for Halsey, who was trying to find a balance between beautiful makeup and material that would help her shine more on stage, even from a distance.
The composer observed: ‘I was mixing a detached primer with a liquid detachment, and then a cream detachment and a powder detachment. I was going crazy because I wanted people to be able to see my cheeks glow from the bloody seats. And there are pictures – they did.
The composer Bad At Love made a point of selecting ingredients for her products that were non-toxic and safe for anyone to use, which she elaborated during the interview.
Wide range: The singer from Without Me noted that the products in the About-Face line were made to be used by anyone, not just those who usually wear makeup
Special care: Halsey said that her illness made her sensitive to many materials used in beauty products and that she ensured that the ingredients in About-Face products were chosen for their safety.
‘I have an autoimmune disease, so I’m very sensitive to what’s going on in my face … and a lot of my audience, they are very young, and I just don’t want anyone putting things on their faces that are going to harm them in the future ‘, said the singer.
The composer also spoke about the various inspirations she had for the line during her creation, stating that: ‘I’m just paying homage to the makeup style and makeup influences I’ve always loved: very heavy in the 90s, very Queen of the Myspace scene, very emo revival. ‘
Although the singer wants the products to be used by anyone, she gives special emphasis to those who follow the most current fashion trends and claims that she has a special affinity for those who take chances with their fashion styles.
She said: ‘It’s something for the generation of e-girls and e-boys out there … I’m watching you. I would have been friends with all of you 10 years ago. I love you.’
In search of inspiration: the singer noticed that her influences for the products were ‘heavy of the 90s, very queen of the MySpace scene, very emo revival’