Hailey Bieber is all white in Beyoncé’s ‘Icy Park’ collection as she models another set on Instagram
She stars in the promotional campaign for Beyoncé’s third Ivy Park collaboration with Adidas
And on Monday, Hailey Bieber posted another stunning image from the collection called ‘Icy Park’ on her Instagram.
In the new photo, Justin Bieber’s wife sits sprawled against a blue sky background with her legs stretched out on the floor in a mirror.
New collection: Hailey Bieber shared a promotional image on Instagram Monday showing her modeling an all-white ensemble from Beyoncé’s third collaboration on Ivy Park with Adidas
Hailey was dressed in a white jacket with white tights and white sneakers.
She had a white knit cap pulled down over her blond hair and was looking at the camera with her head tilted to the side.
On Friday, she shared several photos of the campaign and expressed her thanks to Beyonce for choosing her to model the collection.
‘Ahhh. Very grateful and happy to be part of this campaign! ‘she posted. ‘New @weareivypark @adidas Thanks to the queen for welcoming me @beyonce.’
Ready for snow: the new collection of the superstar singer and the athletic brand was named “Icy Park” for presenting pieces for the tracks, including shoes and clothes
Outstanding work: on Friday, Hailey shared several photos of the campaign and expressed her thanks to Beyonce for choosing her to model the collection
Wow factor: Justin Bieber’s wife dared to find out how she represented a storm
The 39-year-old superstar singer and athletic brand used their third collaboration to design pieces for the runways, including shoes, clothing and accessories.
According to Adidas, the collection was created with the aim of bringing ‘creativity, individuality and imagination’ to those who wear them.
The Adidas x Ivy Park line with size included was first launched in January 2020.
Beyonce recently shared how she used fashion as an ‘escape’ during the blockade.
‘The newest Ivy Park collection … consciously uses bright, strong colors to remind us to smile,’ she shared.
“I used a lot of neon yellow and coral mixed with baby blue and earth tones that were soothing,” she explained. ‘They brought me joy and made me smile in the midst of a difficult time for all of us.’
Her ideas: Beyoncé, who also models some of her collections for the promotional campaign, said the process helped to keep her happy during the pressures of the COVID-19 blockade