Beyoncé’s newest Ivy Park collection for Adidas is making things icy with the help of Hailey Baldwin.
The singer’s brand chose Baldwin to model the next third collaborative collection between the two athletic powers that was first presented on Sunday. In an image shared on Ivy Park’s Instagram today, Baldwin can be seen posing on top of a car decked out in a coordinated pink track and field set.
The outfit included a short, long-sleeved top with printed biker shorts and a hot pink hat. In shoes, the 24-year-old tied the new version of the collection’s platform with a Three Stripes sneaker; the silhouette includes a raised flat base with a smooth leather upper and contrasting suede layers.
Entitled the “Icy Park” collection, the third iteration of the collaboration combines streetwear aesthetics with winter appeal through a mix of clothes, shoes and accessories; the pieces feature alpine-inspired details with classic references to street style trends that are emerging at the moment. Although official information about the launch has not yet been revealed, the inclusive size collection aims to inspire “creativity, individuality and imagination” in its users, according to the partners.
Beyoncé in the third iteration of her Adidas x Ivy Park collection. CREDIT: Robin Harper
Beyoncé launched her debut collection with Adidas through her Ivy Park track line in early 2020 and quickly made headlines due to her stylish nature and unique style. Then, a few weeks after the two brands launched their second collaborative collection in late October, Beyoncé broke the news last week that there were still more Adidas x Ivy Park designs to come. Entitled “Black Pack”, the most recent monochrome capsule featured everything from leggings and motorcycle shorts to overalls and miniskirts.
As for Hailey Baldwin herself, the model’s experience in the fashion industry extends everywhere. The media personality worked with Levi’s to star in their summer 20 campaign alongside Jaden Smith and, most recently, joined the jeans brand to help launch their SecondHand upcycling initiative. She also appeared in marketing campaigns for brands like Guess, Zadig & Voltaire, Ralph Lauren and Tommy Hilfiger. What’s more, in 2016, A-lister joined forces with Ugg, starring the brand’s Classic Street Collection campaign for the fall of ’16.
The model’s shoe cabinet also includes an eclectic mix that goes beyond her ambassadorial missions. On top of her Nike Air Force 1 sneakers, she was seen wearing Chanel, Off-White and Nike x Fear of God sneakers, as well as Tabitha Simmons and Jimmy Choo heels. The new footwear brand of the media personality is Bottega Veneta, aligned with the favorite styles of the brand’s celebrities that all “fashion” girls wear.
Click on the gallery to find out more about Hailey Baldwin’s chic tennis style over the years.