The next generation consoles launched in November 2020, bringing the latest hardware that offers 4K games and lightning tracking.
As the generations of games advance, we have seen the games get bigger and better and look better than ever.
Because of that, we are starting to see a change in prices after many years with $ 60 being the default.
And GTA 6 may be the game that inaugurates the new standard.
$ 70 games
The next generation has seen publishers begin to change the standard price from $ 60 to $ 70 and, so far, some games have adopted this new price, but many still remain at $ 60 or less.
NBA 2K21 was one of the games launched at a price of $ 69.99 and Take-Two CEO Strauss Zelnick said recently that it was the right decision to change the price to $ 70 because the public was ready for a price increase, we’re not sure why the public would be willing to pay more for a product, but ok let’s move on.
Speaking at Morgan Stanley’s Technology, Media and Telecom Conference, Zelnick was asked about NBA 2K21 pricing and what it could mean for the future.
“We announced a $ 70 price point for NBA 2K21, our vision was that we are offering a variety of extraordinary experiences, a lot of repeatability, and the last time there was a first-rate price increase in the US was in 2005 , 2006, so we thought consumers were ready for that, ”
Zelnick then discussed future titles and suggested that companies need to focus on the quality of future games to help justify the price increase.
“We haven’t said anything about the price of other titles so far and we tend to make headline-by-headline announcements, but I think our vision is [that we want to] always deliver more value than we charge, make sure that the consumer has the experience and experience to pay for it, both are positive experiences. “
“We all know that even if you love a consumer experience, you feel that you have been overcharged for it, it spoils the experience, you don’t want to have it again. [If you] go to a great restaurant, a really good restaurant, have a great meal and great service, then you get a check that is double what you think it should be, you will never come back. “
“Therefore, we always want to make sure that consumers feel that we deliver much more than we ask for in return, and this is also true for current consumer spending. We are an entertainment company, we are here to captivate and engage consumers, and if we do that, then monetization will come. “
GTA 6 can set the new standard
As games increase in quality, it is understandable that the price may also increase, especially since games take longer to develop and cost more.
GTA 6 has apparently been in development for some time and it looks like it will be a few more years before it is released.
A game of this quality will undoubtedly cost $ 70 and millions of players will be happy to pay for the game in that price range, no doubt.
At the moment, players are still unsure about the new price point and this shows that many publishers are hesitant to raise their own prices.
But once tens of millions of players voluntarily pay $ 70 for a game like GTA 6, it can definitely encourage other publishers to finally make the leap to the new price.