The Justice Department is reportedly examining Google’s plans for Chrome and stop targeting ads based on individual browsing history. According , the agency is investigating whether switching to ad targeting will hurt smaller ad networks.
Researchers have been asking advertising industry executives about the change, according to the report, including questions about how changes in the way Chrome handles cookies will affect the advertising and news sectors. They are apparently curious as to whether Google is putting itself in a position to collect data about users while preventing other advertising companies from doing so. Engadget contacted Google for comment.
While the line of investigation may not lead to legal action, there is a chance that the DoJ could join several states due to Google’s plan to introduce one to Chrome. The UK regulators are also Privacy Sandbox.
The Justice Department, accusing the company of having an unfair monopoly on searches and search related ads. The case must go to trial. A group of 38 attorney generals related to Google Search in December.