Beginning July 1, Google will reduce its Play Store commission rate to 15 percent over the first $ 1 million that developers earn in their market each year, the company (via ) Google says the move will reduce the fees charged to 99% of Android developers by 50%. “These are funds that can help developers grow at a critical stage of their growth, by hiring more engineers, increasing their marketing team, increasing server capacity and more,” said Google. After a developer crosses the $ 1 million mark, the company will have its standard cut of 30%.
Apple at the end of last year. However, in the case of the Play Store, developers don’t have to sign up for a program to take advantage of Google’s new generosity. What’s more, the company is making the first million fee reduction available to all developers, even those who easily earn more than that in a single year. Notably, the change comes before a policy that Google will implement that will require all developers to process their payments through the Play Store billing system.
Independent developers have long criticized Apple and Google for reducing their work too much. These criticisms turned into an open protest last year, when Epic Games intentionally broke the rules and rules on in-app purchases. This action led to a conflict between Epic and the two tech giants, with no end in sight.