Google unveiled on Friday what it is calling a “major visual redesign” of the Google Search mobile experience, which the search giant said will be available in the coming days. The theme of this update? Simplicity.
“We wanted to take a step back to simplify things a little so that people could find what they’re looking for more quickly and easily,” said Aileen Cheng, a Google designer who led the renovation. Cheng called the new design “a breath of fresh air”.
One of the first things Cheng wanted to do was to simplify Google Search and provide people with the information they were looking for. This meant presenting the results of the research as clearly and quickly as possible. One of the ways in which Google did this was by using bigger, bolder text and also Google’s own font, which is already used in Android and Gmail. The results and section titles are also greater.
“Bringing consistency to when and how we use the sources in the Survey was also important, which also helps people to analyze the information more efficiently,” explained Cheng.
The new Google Search results also span from end to end, while Google got rid of the shadows. This makes it easy to find the result you are looking for, providing visual space and breathing space. Google is also using colors to highlight what’s important. When displaying the results on a clean background, Google can use colors to guide users to the information.
Finally, the company said that users will find that Google Search is now “more bubbly and vibrant” This means rounded icons and images, which, according to Cheng, are already a big part of Google’s DNA. Just look at the search bar or the magnifying glass.
“Rethinking the visual design of something like Research is really complex,” said Cheng. “This is especially true considering how far Google Search has evolved. We are not only organizing information from the web, but all information in the world. We started with organizing web pages, but now there is a lot of diversity in the types of content and information we have to help you understand. “