Earlier today, Fast Company shared an article noting that Google has not yet updated its iPhone and iPad apps to align them with the new requirement for privacy labels from the Apple App Store. Fast Company speculated that Google may be trying to delay disclosing its privacy label data, but that is not the case.
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According to a TechCrunch, Google is not taking a stand against Apple’s privacy labels and is actually planning to add privacy data to its iOS app catalog this week or next.
Apple implemented the app’s privacy information on iOS 14.3, after promising the feature when iOS 14 was first announced. Application privacy labels provide customers with a way to determine what data an application collects about them before choosing to install it.
Apple is requiring all applications to report privacy information on their own on the App Store, and developers must identify all data collection and use cases. The labels are separated into categories, including data used to track you, data linked to you and data not linked to you, which indicates that they are anonymous.
There has been some negativity associated with the privacy of the application, as Facebook has been called on to have an extensive label due to the amount of data it collects, and it is quite possible that Google has similar privacy labels.
As of December 8, all application updates sent must include the privacy label information, and most Google apps designed for iOS devices have not seen updates since before December 7. It is not clear why Google delayed updating its iOS apps when it updated Android apps, but it could be due to the vacation period. Google implements a code freeze from late December to early January, which TechCrunch suggests that it may be the reason behind the lack of iOS updates.