Google finally adds app privacy labels to the Gmail app

Today, Google quietly added app privacy labels to its Gmail app, marking the first of its top apps to receive privacy details in addition to YouTube.

google app privacy


Although the app’s privacy information has been added to Gmail, Google has done so on the server and has not yet updated the Gmail app. It’s been two months since the Gmail app was last updated.

In early February, the Gmail app was displaying warnings about the app being out of date, since it was a long time since new security features were added, but Google eliminated these messages without sending an update to the app.

Apple has been applying application privacy labels since December, and Google has been slow to support this feature. Google said in early January that it would add privacy data to its application catalog “this week or next”, but on January 20, most applications had not yet been updated with App Privacy.

Since then, Google has been adding app privacy labels to apps like YouTube and some of its smaller apps, but among the top apps like Google Search, Google Photos and Google Maps, Gmail is the first to receive the new label.

There is nothing very unexpected in the privacy data of the Gmail app, with the location of the Google list, user ID and usage data as information shared with third-party advertisers. Purchases, location, contact information, user content, search history, identifiers and usage data are used for analytical purposes, product customization and application functionality.

While most Google apps have gone months without an update and haven’t yet been updated, apps like Google Translate, Google Tasks, YouTube Music and YouTube TV have been updated with new content and bug fixes. However, these apps were silently updated with app privacy labels before their content was updated.

Now that Gmail has app privacy labels, we will soon be able to see the information available for other Google apps, and Google can resume the regular updates that were offered for iOS apps before Apple implemented the new rules.

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