You guys heard about this game Impact Genshin? Big Deal. So big that it has raised more than $ 1 billion (three points, people) in mobile revenue since its launch, almost six months ago, on September 28.
The data, as usual, comes from industry analysts Sensor Tower, who found that Impact Genshin reached this high number faster than any other game on the market. Even the giant who is Pokémon Go, with more than $ 4 billion in revenue and counting, it took nine months.
Before we start to celebrate too much, I must note that Impact Genshin it is a game of gacha. Essentially, users play the lottery to unlock new characters on their Breath of the Wild-style world. Although the vast majority of people do not spend a penny on these types of games, the genre depends on catching “whales”, or big spenders, and bleeding them for all their value. As such, those with a harmful propensity for gambling tend to be the most common victims.
Naturally, Impact Genshin sees a huge increase in revenue whenever its developer, Shanghai-based miHoYo, launches a new character. According to Sensor Tower, the game’s daily income is around $ 5.8 million, but when the mysterious Zhongli was added to the Impact Genshin on December 1, for example, the studio raised a total of $ 15.5 million for the day. The arrivals from Ganyu, Xiao and Hu Tao were met with similar spending fervor.
I don’t know what else to do with this information. That is a lot of money. Congratulations to miHoYo executives, who I am sure are putting their wealth to good use and not just turning it into NFTs or fossil fuels or something.