Impact Genshin recently announced a collaboration with KFC for an event that will see consumers receiving limited edition goodies. However, due to the great demand for fans arriving en masse, the Chinese government intervened and canceled the occasion. The issue boiled down to the violation of the measure that aims to curb the spread of COVID-19 cases.
The event, which is due to end on March 21, is specifically targeting KFC branches in just two cities in China, namely Shanghai and Hangzhou. Unsurprisingly, two of the most populous regions in the country. KFC released the news via the Chinese social media website Weibo, which confirmed the postponement.
Imitating similar marketing stunts for greater customer reach, the crossover event shows fans purchasing pins and stickers during the event. Particularly, for two of the game’s playable characters, Diluc and Noelle, when buying a fried chicken with the theme of the first. In addition, the event also provides for the distribution of codes that will give players access to a glider, with the KFC motif.
To get the KFC themed Diluc and Noelle badges, you must go to a KFC employee at the store and say out loud “Meet in another world, enjoy delicious food”.
Then, you will receive the pin with your meal. https://t.co/LgFLfpc7cu pic.twitter.com/B5i9LQiRzt
– Daniel Ahmad (@ZhugeEX) March 12, 2021
Designed to be the rarest of two items, prominent analyst Daniel Ahmad claims that getting pins requires more than just getting the meal. More specifically, consumers will have to pronounce a code to the KFC employee before receiving the product as a prize.
In the meantime, those who missed the event and are still eager to get their hands on the goodies can turn to online shopping. Resellers are said to be selling pins for $ 80 each.
(Video by theVINplays.)