GeForce Now doubles its price for newcomers to $ 10 a month

NVIDIA has doubled the price of the GeForce Now premium plan to $ 10 / month for new members. Annual plans cost $ 100 / year. Priority membership offers faster access to cloud game servers, longer game sessions and radius tracking and DLSS support. The free level of GeForce Now stops you after an hour of playing and you will probably have to wait longer to start playing.

Existing subscribers have been moved to a Founders plan, which has the same features as Priority. As long as their account remains in good condition and they do not pause their plan, they can continue to pay $ 5 / month for the rest of their lives.

NVIDIA said GamesBeat that $ 10 / month has been the target price. It has subsidized the cost to make the service more attractive and get it off the ground. GeForce Now chief Phil Eisler said the increase would help cover costs and make the service, which has nearly 10 million members, sustainable.

The company is adding more server locations this year to increase capacity and reduce latency, starting with Phoenix, Arizona and its first Canadian data center in Montreal. Locations in Saudi Arabia and Australia will also be available soon. GeForce Now is currently hosted in more than 20 data centers and is available in more than 70 countries. Supports more than 800 games.

In the meantime, NVIDIA is releasing an update that should be available to everyone in the next week or so. Its goal is to improve the quality of streaming through adaptable Vsync technology, which synchronizes frame rates at 60 Hz or 59.94 Hz on the server side to match the way games are displayed on the client. NVIDIA says this should reduce stuttering and latency in compatible games. A “new adaptive de-jitter technology” will allow it to increase bit rates as well as the quality of inconsistent connections.

In the coming months, NVIDIA plans to start adding support for linking accounts in important games. It also aims to improve preloading to cut loading times by about half.

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