Gatorade is launching today a new wearable fitness that tests your sweat so you know how and when to rehydrate in the best way after your workout. The Gx sweat patch is sold in packs of two for $ 25 and pairs with the Gatorade Gx app to allow you to hydrate efficiently and recover faster, preventing cramps in the process.
The sweat patch is applied to the inside of your left arm before training and absorbs sweat as you move, channeling the fluid through a color-changing channel in the patch. After finishing your workout, you use the Gx app to scan the patch. Gatorade says he is able to offer insights into how much body fluid has been lost and how much sodium needs to be replenished (presumably with Gatorade) to recover efficiently.
The Gx app also attaches these hydration insights to specific exercises, so, theoretically, you should have a recommendation for how much to drink before, during and after each 10-mile run, if you’ve created a sweat profile for that in the app.
Even with the entire polished Gatorade brand, $ 25 for a pack of two patches puts the individual price at around $ 12.50, which seems high considering that a patch can only be used once. Gatorade envisions using a patch for each type of training someone does, so if you just play basketball and run, maybe a single $ 25 purchase is enough. But Gatorade also recommends creating a new sweat profile for each climate or temperature in which you exercise. So the more ways and places you exercise, the more you need to spend to hydrate yourself accurately and recover efficiently.
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The Gx sweat patch may seem a little unusual, but for an increasingly comfortable world with all kinds of biometric fitness tracking, it seems like the next logical step for a serious athlete. It is a way for Gatorade to sell more Gatorade, but depending on the person, the possible annoying upsell of future Gatorade products may be worth the extra knowledge.