GameStop Mania is providing a dangerous race for Reddit Mob

Robinhood Markets’ emergency ban on trading eight shares this week sparked fury across the political spectrum, quickly attracted state and federal scrutiny and sent angry customers into the arms of competitors.

That was Thursday. As of Friday afternoon, it was limiting stock purchases at 23 companies. Soon it was About 50.

A drama that started with a peculiar leap in GameStop Corp. shares this month turned into a total rebellion by retail investors against the Wall Street status quo and left Robinhood, long his beloved brokerage, caught between clients and the cold demands of finance keepers. Increasing pressure on the company has forced it to grab more than $ 1 billion in new capital and hundreds of millions more in loans.

The startup, which set out to “democratize finance for all,” is now in the awkward position of telling customers that they can’t buy what they want. An online job advertisement gives an idea of ​​the complexities that the Silicon Valley company faces, with Robinhood looking for a federal lobbyist.

“Obviously, this is not a good position for a broker,” said James Angel, an associate professor at Georgetown University. “No company wants to refuse customers who want to use its service. I would be shocked if it lasted too long. “

On a In a blog post on Friday night, the company described the restrictions as necessary and temporary.

“It wasn’t because we wanted to stop people from buying these shares,” said Robinhood of his decision to impose limits. “Our goal is to make it possible to purchase all titles on our platform. This is a dynamic and volatile market, and we have and can continue to take steps to ensure that we meet our requirements as brokers so that we can continue to serve our customers for the long term ”.

A company spokeswoman declined to comment in addition to the blog post.

‘Trading and Confetti’

At the heart of all the controversy is Robinhood’s highly polished app, which attracted millions of investors with an experience that seemed to defy the usual physics of Wall Street. With a focus on immediacy, the company allows newcomers to start trading as soon as they set up a bank transfer. He grants them a free stock to sign up. And then there is the most brilliant attraction of all: no fee for negotiations.

It is no wonder that Robinhood created legions of fans who hope to buy stocks, options and even cryptocurrencies with little sense of protection. But this week, that culture has come true. Wall Street trading is a strictly regulated business that may require brokers to have mountains of cash available.

After Robinhood’s clients clashed with hedge funds, sending shares of GameStop and other defeated companies into the stratosphere, the central clearinghouse of the market demanded that the company post much more guarantees to limit the risk that such volatility can represent for the system. In his blog post, Robinhood said that the deposits he had to make for stocks increased 10 times during the week.

Read a QuickTake: how a collateral connection interrupted GameStop mania

This meant that Robinhood needed more money. And to prevent its burden from getting bigger, the company – like some others – began to restrict certain businesses. Initially, it prevented the purchase of some of the most volatile stocks. Although he later allowed it in limited quantities, the ticker list grew. On Friday night, customers wishing to buy GameStop were entitled to an action.

“What Robinhood promised was free trade and confetti when you trade,” said Angel of Georgetown, a market structure expert. But the rules of the financial system apply everywhere. Any investor considering leaving Robinhood to promote the crusade that started there “will find, at the end of the day, that most other brokers are pretty much the same.”

(Angel humbly noted that he placed a small sale on GameStop in the middle of the week just to see the price double.)

‘Growing Pains’

Founded in 2013, Robinhood has courted novice investors and small investors long ignored with innovations, including his zero commission promise. It offered, for example, fractional shares to allow people who can’t afford to pay around $ 800 for a Tesla Inc. share to buy only a piece of one. These features have become standard in the industry: free trade is the norm, and Charles Schwab Corp. and Fidelity Investments allows customers to also buy “slices” of shares.

With the eruption of the coronavirus pandemic last year, retail investors invaded the market, looking to earn extra money and spend time during the blocks. Robinhood’s customer base exceeded 13 million. Even in the midst of this week’s turmoil, your app has dominated download ratings. But at times, its popularity has outstripped the expansion of its operations.

The company suffered repeated disruptions as the coronavirus pandemic broke out in the United States last year and sent markets into a spin. At the end of the year, when hackers accessed thousands of accounts, panicked users discovered that the company did not have a customer service phone number.

Financial technology deregulators need to learn the intricacies of Wall Street mechanics and compliance systems faster, said Jim Toes, head of the Security Traders Association.

“We need to find a way to make growing pains happen in a much shorter window,” Toes said in an interview on Friday. “We have many fintech companies entering our market, where the internal experience revolves around technology.”

Customer Campaign

In the past few months, Robinhood has sought legal help, recruiting lawyers from Goldman Sachs Group Inc., Wells Fargo & Co., Schwab’s TD Ameritrade and WilmerHale, a law firm known for its expertise in securities law.

But this week’s race for money contrasted with previous portraits of the company’s financial health.

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