Former Nintendo of America President recalls refusing Kanye West collaboration offer

Image via Getty / Taylor Hill / FilmMagic

Reggie Fils-Aimé, former president and COO of Nintendo of America, revealed details of Kanye West’s desire for a collaboration with the gaming giant.

Fils-Aimé discussed a meeting he had with West and his wife Kim Kardashian after an E3 show several years ago. As Fils-Aimé explained, the possibility for the Nintendo team to carry out a Kanye project “just didn’t exist” at the time.

“Part of that was talking about what he was doing,” he said in a recent episode of Talking to Reggie and Harold podcast, by Nintendo Life. “He was experiencing a piece of video game content. He wanted reactions to him. He came and said, ‘I want to work with Nintendo.’ We had so many different projects going on at Nintendo, the possibility of doing something with Kanye just didn’t exist, so I had to find a way to politely refuse this opportunity to work with him. “

When Fils-Aimé explained to West that Nintendo thought the brand would not be the right partner for this project, West responded with even more enthusiasm.

“I said to him, ‘Kanye, you don’t want to work with us because we are tough, we are tough. All we do is look for the best content. We would not be the type of partner you would like to work with,'” said Fils-Aimé. “And he looks at me and says, ‘Reggie, you’re exactly the type of partner I want for that reason!’ It’s like, ‘Oh my God.’ “

For the full interview, click here.

In 2016, West revealed a trailer for Only one, a mobile game inspired by the death of his mother Donda and the single of the same name by Paul McCartney in 2014. In late 2019, at least according to a report by The Gamer, film and animation studio Encyclopedia Pictura “no is more involved “with the project.

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