Farmers Launches Direct Consumer Policies in Mississippi

Farmers Insurance launched a range of customizable insurance products in Mississippi. Customers across the state can now quote and buy products for automobiles, homes, condominiums and tenants in a direct-to-consumer model.

According to Keith Daly, president of personal lines at Farmers Insurance, Farmers’ first digital options provide consumers in Mississippi with Farmers products and access to policies through Farmers.com and the Farmers Mobile App.

Farmers is offering Mississippi residents auto, home, condo, and tenant policies that are customizable and may include optional endorsements, such as travel sharing coverage.

All Farmers policies have paperless billing, paperless policies and automatic payment options available, and Farmers customer service is available online through chat and phone support, as well as 24/7 self-service. week through Farmers.com and the Farmers Mobile App.

Based on its presence in the southern and western regions of the United States, Farmers is taking advantage of market opportunities and the demand for its products in other parts of the country to drive growth. Mississippi marks the tenth state where Farmers has expanded access to its branded products since 2011, after Florida, Connecticut, Georgia, Maryland, New Jersey, New York, Pennsylvania, South Carolina and Kentucky.

Farmers Insurance and Farmers are trade names of a group of insurance companies that provide insurance for automobiles, homes and small businesses and a wide range of other insurance products and financial services. Farmers Insurance serves more than 5 million households with more than 15 million individual policies across the country, through the efforts of more than 45,000 exclusive and independent agents and approximately 19,000 employees.

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