(Reuters) – Facebook Inc. said in a blog post on Monday that it will begin launching a notification to iPhone users worldwide about how data is used for personalized ads, in an attempt to anticipate to future privacy changes from Apple Inc that Facebook says will hurt its advertising business.
The full-screen prompt will ask Facebook and Instagram users to allow their app and website activities to be used for personalized ads and to “support companies that depend on ads to reach customers”.
The social media giant has been waging a public fight against Apple’s plan to ask iPhone users if apps are allowed to track them on other sites and apps, warning that Apple’s notification “suggests that there is a trade-off between personalized advertising and privacy “and will harm small businesses that rely on Facebook ads.
Apple said its pop-up privacy notifications will start appearing on most iPhones in the coming months.
Reporting by Sheila Dang; Editing by Alistair Bell