The Wall Street Journal reported yesterday that Facebook, Inc. (NASDAQ: FB) CEO Mark Zuckerberg spoke harshly to Tim Cook’s Apple Inc (NASDAQ: AAPL) in 2018, amid a long-standing feud between the two companies.
What happened: The most recent episode of the rivalry involves privacy notifications that Apple plans to include in the iOS 14 operating system for iPhones. The notifications ask users to give permissions to apps that want to track their activities, a move that Zuckerberg fears could hurt his company’s advertising business.
The WSJ report said the Facebook boss did not retain his thoughts on Apple in 2018, when a dispute broke out between the two over data collection practices.
“We need to inflict pain,” he told his team, for treating the company so badly, according to people familiar with the exchange.
Why does it matter: In the last episode on iOS 14 privacy requests, Facebook said in a statement that the requests do not provide context on how iPhone users can benefit from personalized ads.
“To help people make more informed decisions, we’ve also shown a screen of ours, along with Apple’s. It will provide more information about how we use personalized ads, which support small businesses and keep apps free, ”Facebook.
Also of note, Zuckerberg said Apple was one of Facebook’s biggest competitors at the company’s fourth-quarter earnings conference last week.
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