Elsa Peretti, famous designer for Tiffany & Co., died

Elsa Peretti, famous designer for Tiffany & Co., died

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Elsa Peretti, the famous jewelry designer for Tiffany & Co., died, according to a company statement. She was 80 years old.

Peretti died in Spain on Thursday, March 18, according to a founding note.

“Elsa was not just a designer, but a lifestyle,” said the statement from Tiffany & Co., describing her as a “great” person who “touched everyone at Tiffany & Co.”

Elsa Peretti

Elsa Peretti is seen in New York on December 10, 2009. Credit: Patrick McMullan via Getty Images

“A masterful artisan, Elsa was responsible for a revolution in the world of jewelry design. Her collections of organic and sensual forms have inspired generations,” said the statement. “Elsa’s relationship with style and the natural world was deeply personal and reflected strongly in her creations. In the past nearly 50 years, Elsa has created some of the most innovative jewelry and object designs in the world.”

According to Vogue, Peretti was born in Florence, Italy. In 1964 she started modeling in Spain and later moved to New York and met the stylist Halston, with whom she collaborated and who introduced her to the leadership of Tiffany & Co. She joined the company in 1974. Vogue reported that Peretti’s designs eventually accounted for about 10% of Tiffany & Co. sales.
Elsa Peretti jewelry around 1970 in New York.

Elsa Peretti is seen in New York in 1970. Credit: PL Gould / Images Press / Getty Images

Peretti was also president and founder of the Nando and Elsa Peretti Foundation, said the company, which supported projects related to human rights, preservation of the environment and preservation of the arts and culture. She believed, Tiffany & Co. said, that protecting the planet was “a duty of all mankind”.

“We could do much better,” she said. “I’m trying to do something good.”

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