Rockstar Energy Drink President and CEO Russell Weiner says that Coca and Pepsi products will be fine, despite many supply chains with China being disrupted due to the coronavirus.
Dwayne “The Rock” Johnson just got his hands on another drink.
The 48-year-old actor revealed that he is entering the energy drink game for his millions of followers on social media on Monday. The drink is called ZOA Energy and will be available for purchase in March, according to a promotional video that Johnson shared on Facebook, Instagram and Twitter.
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“Ladies and gentlemen, it is an honor to introduce you to @zoaenergy,” he captioned the video. “The first CLEAN AND HEALTHY energy drink of this type that defends the day-to-day warrior in all of us who live a POSITIVE LIFE.”
ZOA Energy was developed by Johnson, his ex-wife and longtime business partner Dany Garcia, personal trainer Dave Rienzi and the founder of Juggernaut Capital Partners, John Shulman.
The canned drink will be made with natural caffeine derived from green coffee and green tea, according to a press release from ZOA Energy. It also reportedly contains antioxidants, vitamins and nutrients designed to “support immune function and raise energy levels”.
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ZOA Energy will be distributed exclusively by Molson Coors Beverage Company and Molson Coors’ partner, LA Libations. Both companies will provide beverage experience and marketing support for the new energy drink.
Here, Dwayne “The Rock” Johnson is portrayed with Juggernaut Capital Partners founder John Shulman, while the two promote their new energy drink. (ZOA energy)
“My co-founders and I have spent the past 18 months formulating this healthy and tasty product that we could all use now more than ever,” said Johnson in a statement. . ZOA is the first and only healthy energy drink in the world that contains our exclusive combination of 100% vitamin C, 100% vitamins B3, B5, B6 and B12 and vitamin D, along with other vital ingredients. “
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There are five flavors of ZOA Energy so far, according to Molson Coors. Meanwhile, the promotional photos show that there will be an original flavor, coconut pineapple, super berry, wild orange and lemon lime. Each can will be 16 ounces.
Before Johnson shared his energy drink brand with the world, the retired professional fighter stopped the spirits industry in March with the launch of Teremana Tequila.
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In December, Forbes reported that the “ultra-premium small batch” tequila brand was on track for a record in its first year of sales.
Outside the beverage industry, Johnson lent his image to Portland’s Salt & Straw ice cream company for a limited edition line of Dwnata Claus mugs. Johnson and Salt & Straw have partnered on party programming for the past two years.