Soon, it will cost $ 1 more a month to watch your favorite things from Marvel, Pixar and “Star Wars”.
Disney + is raising its monthly price from $ 6.99 to $ 7.99 per month in the U.S. starting Friday, March 26th. The price of the annual subscription will also increase, from $ 69.99 to $ 79.99. And the same will happen with the three-way package from Disney, Disney +, Hulu and ESPN +, which will increase from $ 1 to $ 13.99 per month.
But budget-conscious subscribers looking for a deal will still be able to get an annual subscription at the current price – saving $ 10 – if they subscribe before Friday.
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It’s the first price increase since Walt Disney Co. DIS,
launched its streaming service in the fall of 2019. The increases were first announced in December.
Disney is betting that the increase will not be enough to keep viewers away. The rapidly growing service reached 100 million subscribers in March, Disney said, thanks to such successful series as the “Star Wars” “The Mandalorian” spinoff and Marvel’s “WandaVision” and “The Falcon and the Winter Soldier spinoffs” “.
Although its library is much smaller, at $ 7.99 a month Disney + is significantly cheaper than rival Netflix Inc. NFLX,
which recently raised its most popular subscription plan to $ 13.99 a month, and AT & T’s T,
HBO Max, at $ 14.99 a month.
On Tuesday, Disney revamped its release schedule for the next movie, announcing Scarlett Johansson’s spin-off movie “Avengers”, “Black Widow” and Emma Stone’s live action “Cruella” for $ 30 additional tickets for Disney + subscribers the same day they hit theaters this summer, and Pixar’s animated film “Luca” will air on Disney + at no additional charge from June 18.