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Dick’s Sporting Goods will soon launch VRST, a men’s sports line, both online and at more than 400 Dick’s stores across the country in the coming weeks.
The announcement comes as an increasing number of retailers and e-commerce sites cater to the sports category, with more Americans working remotely.
Dick’s Sporting Goods is launching a line of men’s clothing. (Courtesy of Dick’s Sporting Goods).
The line will include pants, jogging, shorts, T-shirts, hoodies and zippers with prices between US $ 30 and US $ 120, alongside competitors in the athletics space such as Lululemon, Nike and Under Armor. The line will sell sizes between small and double XL.
VRST is the second brand sold exclusively at Dick’s and on its own e-commerce platform, VRST.com; the store had already partnered with country music star Carrie Underwood for its eponymous athletic line CALIA.
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“With the continued intersection of casual and sportswear, we saw a blank space opportunity for a men’s line,” said Nina Barjesteh, senior vice president of product development at Dick’s Sporting Goods. “The VRST line leverages our experience in sportswear, technology and in-house design resources that we have built over several years. VRST not only offers sophisticated performance clothing for running and training, but also stylish and comfortable pieces with premium manufacturing. that can be used in the city, with friends or while working or exercising at home. “
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The Pittsburgh-based company has yet to announce a specific date when its VRST line will be available for purchase. Customers are advised to follow the brand on social media for upcoming announcements.