Cruella’s trailer had an impressive 71 million views in the first 24 hours of release … surpassing Disney hits like Maleficent 2 and Aladdin
Disney made a splash last week when it debuted the first trailer for the long-awaited Cruella.
The trailer was watched an incredible 71 million times on all platforms in the first 24 hours, according to a report from Deadline.
Although the numbers surpass other Disney hits, such as Maleficent: Mistress of Evil (61.7 million views) and Aladdin (60.8 million), it is still far from the all-time record.
Big impact: Disney made a big impact last week when the first trailer for the long-awaited Cruella debuted
Trailer views: The trailer has been watched an incredible 71 million times on all platforms in the first 24 hours, according to a Deadline report
Disney holds the top four spots in the most viewed movie trailers of all time, with the first Marvel Avengers: Endgame trailer leading with 289 million views.
The second trailer for Avengers: Endgame came in second with 268 million views, followed by the first trailer for Avengers: Infinity War with 230 million views and the live-action remake of The Lion King with 224.6 million views.
More recently, Mulan’s Disney live-action remake garnered 175 million views on its first day, although that was before the COVID-19 pandemic affected the film industry in a number of ways.
Disney record: Disney holds the top four in the most viewed movie trailers of all time, with the first Marvel Avengers: Endgame trailer leading with 289 million views
Cruella also received an impressive 265 thousand mentions on social media, surpassing Aladdin (228 thousand) and Beauty and the Beast (154 thousand), who accumulated 127.6 million views of his first trailer.
Much of the talk on social media revolved around controversial comparisons between Emma Stone’s title character and Joaquin Phoenix’s Joker movie.
Whether or not these social media impressions will translate into big box office tickets remains to be seen, with Disney setting a release date for Cruella on May 28, positioning him on the important Memorial Day weekend.
Social media: Cruella also received an impressive 265 thousand mentions on social media, surpassing Aladdin (228 thousand) and Beauty and the Beast (154 thousand), who accumulated 127.6 million views of his first trailer
Still, with about 53% of cinemas in North America closed due to the COVID-19 pandemic, Cruella’s success certainly depends on how many cinemas will be open by the end of May, as the COVID-19 vaccines continue to be launched.
Many wondered if Cruella would get a hybrid release in theaters and Disney Plus with Premier Access, as the studio is doing with Raya and the Last Dragon on March 5.
However, the studio made no indication of a hybrid release during Disney Investor Day, although it remains to be seen whether cinemas in major markets like Los Angeles and New York will be open by then.
Cinemas: Still, with about 53% of US cinemas closed due to the COVID-19 pandemic, Cruella’s success certainly depends on how many cinemas will be open by the end of May, as the COVID-19 vaccines continue to be launched
Cruella takes place in London in the 1970s, as Stone’s character, Estella de Vil, finds herself in the midst of the punk rock revolution, while trying to make her name with her unique designs.
She befriends a couple of thieves, Boris (Mark Strong) and Horace (Paul Walter Hauser) while her designs catch the eye of fashion legend, Baroness von Hellman (Emma Thompson).
This relationship presents a chain of events that leads to the transformation of Estella into the wicked Cruella de Vil.
Punk rock: Cruella takes place in London in the 1970s, as Stone’s character, Estella de Vil, finds herself in the midst of the punk rock revolution while trying to make her name with her unique designs
Thieves: she befriends a pair of thieves, Boris (Mark Strong) and Horace (Paul Walter Hauser) while her designs catch the eye of fashion legend, Baroness von Hellman (Emma Thompson)