The new bottle will be available starting this month in select states across the Northeast, including New York and Connecticut, as well as California and Florida, before launching nationwide this summer. Coca describes the size as a “tastier package” and will debut with the company’s most popular soft drinks, such as Coca-Cola, Diet Coke and Coke Zero Sugar at a suggested retail price of $ 1.59.
“We’ve been listening to consumers and they’re telling us they want something a little smaller and a little easier to consume, “said Alpa Sutaria, Coca-Cola’s general manager of sustainability, to CNN Business.” We took the opportunity to make a bottle out of 100% recyclable plastic. “
Meanwhile, the recycled plastic material will also be presented in 20-ounce bottles of Coca and Diet Coke in New York, California and Texas this month, as well as the company’s Dasani and Smartwater brands in select locations in the coming months.
Sutaria said that developing the new packaging was a “labor of love and great innovation” for Coca-Cola. The recycled plastic is cleaned, crushed and made into grain-like flakes before being transformed into a new bottle.
She added that launch states were chosen because customers in these areas “are more sensitive to the challenges we have around sustainability issues”.
“We are determined to innovate and develop technology to minimize our impact,” she said, adding that the company is “following our commitment to real action”.