Coca-Cola has a plastic problem. The company was classified the number one plastic polluter in the world by the organization ‘Break Free From Plastic’ in its annual survey.
Now, it looks like the company is trying to do something about its less than ideal plastic track record. He is presenting his first paper bottle.
Announced in a blog post on the company’s website, the company’s initiative will aim to collect and recycle a bottle or can for everyone who sells by 2030. They also plan to substantially reduce the use of virgin packaging materials and use only packaging materials. packaging that are 100% recyclable.
As part of these initiatives, Coca-Cola has been working with partner Paboco to explore the concept of a paper bottle.
“Our vision is to create a paper bottle that can be recycled like any other type of paper, and this prototype is the first step towards that. A paper bottle opens up a new world of packaging possibilities, and we are convinced that paper packaging has a role to play in the future, ”said Stijn Franssen, EMEA’s R&D Packaging Innovation Manager at Coca – Cola, who is working on the project.
The project is not yet completed. The new paper bottle still contains some plastic. But the company is moving towards a completely plastic-free version.
“This first generation paper bottle prototype still consists of a paper wrapper with a plastic cap and a plastic coating inside. The plastic we use is made from 100% recycled plastic that can be recycled again after use. But our vision is to create a paper bottle that can be recycled like any paper. The next step is to find a solution to create a bottle without the plastic liner, ”explained Stijn.
The initiative is part of the Coca-Cola program called Mundo sem Residuos and we have to say that we are excited.