Davison and Seth also revealed plans to nurture the growing community of creators of the app. In addition to testing a direct payment feature on the platform in the coming months – allowing tips, tickets and subscription opportunities – it will also present a grant program to support emerging creators on the platform. This follows a paradigm recently established by social platforms, including TikTok, which launched a $ 200 million Creator Fund last July, and Snapchat, which in November announced it would pay $ 1 million a day to the most popular creators on the new Spotlight page. application. This enhanced focus on the most active users of the app is an effort to encourage existing creators and, at the same time, attract new customers.
Unlike TikTok and other social apps, the Clubhouse remains invite-only for now, although Davison and Seth have made it clear that they plan to scale the app in the tradition of Facebook, which started its life in 2004 as an invite-only social network for Ivy college students in the league. At the moment, the Clubhouse remains a very exclusive platform, with a user base that includes celebrities, politicians, senior executives and other well-connected individuals. But it has broadened its reach: according to its founders, 2 million people used the app just last week – a huge jump from a user base of just 30,000 reported last fall.
The focus on user safety will be important as the Clubhouse user base grows. Since the invasion of the United States Capitol earlier this month, technology companies have faced increasing scrutiny about moderating content that incites violence or promotes hatred. And the Clubhouse has been plagued by complaints of racist, sexist and anti-Semitic comments in its chat rooms since its inception, as well as controversy over the inclusion of participants who have been accused of abusive behavior in the past. Plans to contain abusive or offensive behavior in the app include strengthening resources and training resources for moderators and investing in “advanced tools to detect and prevent abuse”.