As of Monday, the alternative to coriander and lime flavored rice will be available at all about 2,700 Chipotle locations in the United States and Canada for a limited time. The national launch follows a test last July at 55 locations in Denver and Wisconsin, which obtained favorable results, attracting new and infrequent customers.
Replacing cauliflower rice in place of Chipotle’s regular rice options will cost $ 2 more.
Health-conscious customers are increasingly turning to low-carb or more plant-based alternatives, such as rice with cauliflower. One serving has 4 net carbs – a fraction of the carbs in a cup of white or brown rice. The chain said the recipe is a “twist” in its traditional white rice preparation, because it uses “the same fresh ingredients of coriander and lemon, and similar cooking techniques”.
The launch is timed with people dieting like a New Year’s resolution. Chipotle (CMG) offers a variety of meals that fall under the paleo, ketogenic and Whole30 diet plans. All three diets follow strict rules and are growing in popularity.
Chipotle has also remodeled its vegetarian menu with vegan or vegetarian bowls made with existing ingredients.