Bart Baker, arguably the most famous American social media influencer in China, is launching a series of non-fungible tokens, or NFTs, in collaboration with DeFine Art.
Baker, who has an estimated 24 million followers on various Chinese social media platforms, will auction off eight unique NFTs as part of the collaboration. One of the NFTs, called The Bart Baker Experience, will allow the winner of the auction to make a video with Baker that will be distributed on social media and coined on an NFT. The other seven auctions will be Baker’s most popular videos coined in the NFT format.
Commenting on his collaboration with DeFine Art and the growth of NFTs, Baker said:
“NFTs are gaining massive adoption in Western markets, but they have not yet gained significant strength in Asia. With this fall of NFT in partnership with DeFine Art, I not only want to change that, but also to do it in an innovative way, releasing the first video in NFT form. “
DeFine commented:
“Partnering with Asia’s top influencer, Bart Baker, could be the first sign of an NFT boom in Asia that has emerged in the West.
Baker gained fame on YouTube by creating parodies of famous pop songs. Despite having more than 10 million followers, Baker abandoned YouTube three years ago after the platform removed him from the Google Preferred program, which affected his earnings and view rates. Since then, he has been producing content for Chinese social media platforms such as Kwai and Douyin.
DeFine Art markets itself as the first decentralized NFT platform in Asia, with a focus on digital art, music, videos, games and collectibles. The platform was officially launched earlier this month with several high-profile creators, including Baker and Korean animator Mari Kim.
DeFine is working to establish an NFT ecosystem in Asia at a time of great interest in digital art and collectibles. The platform aims to mirror Opensea, a leading NFT market that recently received $ 23 million in funding from Andreessen Horowitz and other prominent investors.
As Cointelegraph previously reported, the NFT market quadrupled in size in 2020 and appears to be growing significantly this year as well. This growth is exemplified by the recent auction of “Everydays: The First 5000 Days,” a digital collectible that raised $ 69.3 million at Christie’s earlier this month.