In other words, Verizon did not want the commercial to be watched by about 100 million people on TV, and the NFL had to play ball, which may actually end up benefiting Magenta more. That’s because “Un-carrier” is definitely kicking off the big weekend with much more excitement than its archrival, although it still has two other 60-second spots approved and ready to air on Sunday against … which wants Big Red to be planning from its own marketing perspective.
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The “big game” is upon us, and beyond yet again struggling in the 5G arena with its latest network advances and innovations, Verizon and T-Mobile (perhaps even AT&T) will do everything in its power to shine from an advertising standpoint on Sunday.
Either way, Sievert definitely caught our eye with this decidedly John Legere-style advertising feat, especially considering that the commercial itself is really a lot of fun, achieving the rare feat of cheering football fans While mocking the T-Mo competition without sounding fake or falling.
The “banned” ad provides a fun (and totally contrived) explanation for Rob Gronkowski’s decision to “retire” after a year-long hiatus in football and sign with Tampa Bay Buccaneers, where he joined New’s former teammate England Patriots and his longtime friend Tom Brady.
Brady, who won six Super Bowl rings in his 20 seasons as Patriot, was apparently thinking about retiring (not really) when good old “Gronk” persuaded him to look for “another”. Basically, Magenta is indirectly crediting one of his rivals for making the Gronkowski and Brady reunion in Tampa Bay and the Buccaneers’ path to just their second possible Super Bowl game, which … may not be exactly what was intended here .