New regulations were approved under From California Consumer Privacy Act on Monday that will ban the use of so-called dark patterns – tricks deployed by websites or apps looking for to frustrate or mislead users into doing things they normally wouldn’t do.
On a Monday Press release, California Attorney General Xavier Becerra announced the new regulations, state approved Administrative Law Office, and said that the updated restrictions go strengthen the historic CCPA legislation passed in August 2020.
“California is at the forefront of protecting online privacy, and this newest OAL approval removes even more obstacles to empower consumers to exercise their rights under the California Consumer Privacy Act,” Becerra said. “These protections ensure that consumers are not confused or misled when trying to exercise their data privacy rights.”
Imagine you’re browsing a website or watching an in-app ad when you’re Suddenly redirected to a subscription page, even if you’re not interested in any product that Iis being marketed in you. Such tactics we are what is known as “Dark patterns”- disguised strategies that depend on “Confusing language or unnecessary steps, like forced clicking or scrolling through multiple screens or listening to why you shouldn’t cancel data sales,” according to an infographic provided by the California AG office. Tactics are more widespread than you might think, and banning them under the CCPA is a step towards ensuring that consumers are protected of deceitful the business practices.
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The new regulations will also institute the use of a new Privacy options icon, which Internet consumers can use as a visual cue for opt-out of the sale of your personal information.
Approved in 2018. The California Consumer Privacy Act is one of the most robust data privacy laws in the United States. As it is written, the legislation currently grants consumers larger control over how The the personal information that companies collect about them is used and shared and also allows them to delete or choose not to sell their personal information in most cases.