Burger King has a funny way of promoting gender equality – because it said something totally sexist about women … as a way of publicizing a new initiative to support them.
Yes, this is what the bosses of the British BK office thought would be a good campaign to publicize a new scholarship program – tweeting Monday morning, “Women must be in the kitchen”.
As the Internet started to drag them in, BK added … “If they want to, of course. However, only 20% of chefs are women. Our mission is to change the gender ratio in the restaurant industry, empowering women employees with the opportunity to pursue a culinary career. #IWD. “
See what they did there? Annoy everyone with a disgusting misogynist tweet, and then hit them with … wait, we’re doing a good thing!
BK says the scholarship aims to elevate the employees, who want to stop being cooks and be chefs in good faith.
In fact … 8 March is International Women’s Day – a world holiday that aims to celebrate women everywhere. For some reason, Burger King ran this as its #IWD campaign.
A few hours after the bad taste launch … Burger King UK added one last enlightening tweet – “We are proud to launch a new scholarship program that will help Burger King employees pursue their culinary dreams!”
Talk about burying the leader, BK.