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After a hugely successful collaboration in late 2019, BTS is teaming up with the hectic lifestyle brand Casetify once again for a new line of accessories that celebrates the anniversary of “ON”, the second single from “Map of the Soul: 7. “
While the latest collaboration with BTS Casetify was taken from the bubbly visuals of “Boy With Luv”, the “ON” collection has a darker look and is based on the track’s music video, which reached 1.54 million simultaneous viewers upon its release , becoming the biggest YouTube debut of all time. The video currently has 234 billion views and the accompanying film, ‘ON Kinetic Manifesto Film: Come Prima, reached 330 billion.
The collection includes limited edition BTS phone cases, wireless chargers, AirPod cases, watch straps and more. The Army will easily identify the lyrics “Bring the pain” from “ON” along with nods to the track’s music video and the theme of never giving up.
Casetify
Casetify
Buy the BTS x Casetify collection here
“We are honored to join BTS for the celebration of their hit,” said Casetify CEO and co-founder Wes Ng. Rolling Stone. “Our hope is that the community will enjoy this collection while finding accessories that represent their passion for self-expression.”
Phone cases will cost $ 40 or more, while AirPods cases, Apple Watch straps and other accessories range from $ 25 to $ 69.
The waiting list for the BTS “ON” collection will air today at 9pm PST at Casetify.com/BTS and the collection will be available for purchases globally on March 9th.