With a large percentage of your audience essentially locked at home, Netflix (NASDAQ: NFLX) ended 2020 in style. As reported by Bloomberg, the king of entertainment streaming said he broke new records for both the month of December and the week that included Christmas. Specifically, for both periods, it reached its peak total viewing hours and average hours per viewer.
A new offering that helped Netflix capture many of those eyes was Bridgerton from producer Shonda Rhimes. The period TV series, Rhimes’ first effort for the company, debuted during the month and was seen by 63 million households in the four weeks after its launch.
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That was not enough to make it the most viewed Netflix offer in the world during the year. This honor belongs to the Spanish crime saga Money Heist and the documentary Tiger King. But Bridgerton reached first place in 76 countries, including the USA
Although it is the beginning, the impact of Bridgerton seems to validate Netflix’s bet on Rhimes. The company spent more than $ 100 million to lure it into the exclusive content production service like the series. If the initial success of the show is any indication, more audience pleasures can be expected.
We should also not be surprised to see subscriber growth more encouraging than that recorded in the company’s third quarter. In his previous work, Rhimes managed to build a large audience, especially with the popular and old Grey’s Anatomy. Now that your store is up and running on Netflix, we can imagine that many viewers of your previous series will become Netflix subscribers to continue following your efforts.
Despite the good news, Netflix shares fell on Tuesday, down 0.4% in contrast to the 0.7% gain from S&P 500 index.