The 9-year-old mom’s “Icy Park” capsule collection will be launched on Friday.
In the ads, Beyoncé is close to her daughter, who in one photo wears a short jacket and sneakers from the streetwear line. Blue spins, jumps and makes a peace sign, while wearing shiny pants and a designer mask.
Beyoncé’s mother, Tina Knowles-Lawson, revealed that Blue originally wasn’t even part of the campaign and just “inserted” herself into it.
“My beautiful grandson Blue Ivy looking like a supermodel in her Ivy Park,” wrote Knowles-Lawson on Instagram. “Rock your hair, blue !!!!! She entered this session. No, she shouldn’t be in it! She was just going out and getting dressed and I think she said ‘I won’t tell you what I could do I will show you. ‘I love that aggressive spirit My Blue Blue !!!! “