CHARLESTON, SC, February 5, 2021 / PRNewswire / – Blackbaud (NASDAQ: BLKB), the world’s leading cloud software company in the development of social good, now offers customers the option to purchase Blackbaud Learn® online subscriptions via e-commerce for two of its main products, Blackbaud Raiser’s Edge NXT® and Blackbaud Financial Edge NXT®.
Blackbaud University, the company’s customer education and product training services group, recorded record levels of course engagement during the first 10 months of the COVID-19 crisis. To make learning resources more easily accessible in a remote environment, Blackbaud has developed an e-commerce option for customers to sign up for subscriptions. Blackbaud customers can now purchase a subscription with a simple three-click ordering process that provides instant access to course material, anytime, anywhere.
“We want to provide customers with more control, making training materials available quickly and easily, even outside business hours,” he said. Michael Savitz, vice president and general manager, Educational Services, Blackbaud. “Customers who invest time in training at Blackbaud University see a material return in terms of skills and efficiency. Our goal is to make that return as achievable as possible.”
A survey of more than 500 customers who attended classes taught by instructors at Blackbaud University in 2020 reported that the courses saved an average of six hours of work per week because the skills they learned allowed them to navigate the tools more easily and gain more value than product. These clients also reported an average increase of 15% in funds raised for their organizations and 7% more donors withheld.
Natalie Fortunato, executive director of South Jersey Dream Center, said the Blackbaud University offers she took at the beginning of the pandemic helped to improve her entire organization. She was especially pleased with an Organizational Best Practices workshop that inspired her to reimagine the nonprofit’s case statement to solve poverty problems. “Our new case statement is a living document that helps us communicate the heart of our mission, back it up with data and share our future,” said Fortunato.
Snapshot of engagement with Blackbaud University training during COVID-19
- Customers completed a record number of nearly 200,000 courses and pursued a record number of Blackbaud certifications in 2020.
- Industry-leading customer satisfaction ratings for Blackbaud University instructors increased again in 2020.
- Blackbaud University added more than 100 new net courses to its comprehensive role-based training and education portfolio, which already included more than 40 Organizational Best Practice classes, to help customers advance their missions and realize the full value of solutions Blackbaud.
Learn more about Blackbaud University’s flexible learning opportunities and subscription options here.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company providing social goods. Serving the entire social welfare community – non-profit organizations, higher education institutions, elementary and high schools, health organizations, religious communities, artistic and cultural organizations, foundations, companies and individual change agents – Blackbaud connects and empowers organizations to increase their impact through cloud software services, experience and data intelligence. The Blackbaud portfolio is adapted to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, defense, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, donations, financial management, payment processing and analysis. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina, and has operations in the United States, Australia, Canada, Costa Rica and the UK. For more information, visit www.blackbaud.com or follow us on Twitter, LinkedIn, Instagram and Facebook.
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Except for historical information, all statements, expectations and assumptions contained in this press release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding the expected benefits of the products and characteristics of the products. Although Blackbaud tries to be accurate in making these forward-looking statements, it is possible that future circumstances may differ from the assumptions on which these statements are based. In addition, other important factors that may cause materially different results include the following: general economic risks; uncertainty about increasing business and renewing existing customers; continued success in sales growth; management of the integration of acquired companies and other risks associated with acquisitions; risks associated with the successful implementation of several integrated software products; the ability to attract and retain key personnel; risks associated with growth management; long sales and implementation cycles, especially in larger organizations; technological changes that make our products and services less competitive; and the other risk factors established from time to time in the SEC filings for Blackbaud, copies of which are available free of charge on the SEC’s website at www.sec.gov or upon request from the Blackbaud investor relations department. All Blackbaud product names that appear here are trademarks or registered trademarks of Blackbaud, Inc.
SOURCE Blackbaud, Inc.
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