NFTs are in vogue these days and even billionaire Mark Cuban is getting into the game.
“People bought NFTs, they created them, they need a lazy way to display them,” Cuban told the block. “There really wasn’t an easy way to do that before Lazy.com.”
For those who don’t know, NFT means non-fungible tokens, which are units of data in blockchains, which are growing lists of records linked by cryptography, which are codes.
What does this have to do with art? Well, since digital art can be easily replicated online, the creators started using NFTs to mark the original and preserve its value. If all of this seems complicated, it is because the technology is still relatively new and under development.
But Cuban, who made a fortune with technology and holds the Guinness world record for “the largest single e-commerce transaction”, wants to make it easier for creators and collectors to display these original works.
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“I wanted an easy way to show my NFTs and put them in my social biographies, my email signature and anywhere I can enter a URL,” Cuban told The Block. “People are curious about what other people collect. There was no super easy way to do this. ”
Then he launched Lazy.com, “the lazy way to display your NFTs”. Users can sign up with an email address and a MetaMask wallet, which is “cryptographic wallet” software available as an application or browser extension. It is linked to the Ethereum blockchain, the most actively used blockchain and the second largest cryptocurrency, which was recently used by British auction house Christie’s at the record sale of $ 69.3 million from the first cryptocurrency-based work of art by a large auction house.
“The NFT market is on fire,” Cuban told The Block. “It will be interesting to see what comes next in terms of competition for participation and money.”
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