“The availability and consumption of music continues to increase at a remarkable rate and the industry has seen incredible innovation on many digital platforms,” he said. Silvio Pietroluongo, senior vp, graphics and data development for MRC Data and Advertising panel. “We are excited to announce the inclusion of premium US video clips from Facebook on Music Connect and on the Billboard charts, including Billboard Hot 100, Billboard 200 and Billboard Global 200, further expanding the broader view of music consumption and trends that impact business. “
“Artists deserve recognition in the music charts for the social capital they promote and for the social discovery they feed,” he added. Tamara Hrivnak, vp of business development and partnerships on Facebook. “Adding video playbacks on Facebook to Billboard charts is an important step in the right direction.”
Hrivnak continued: “On Facebook, video clips represent much more than just the video itself – it’s about creating a new channel for social experiences around music so that you can discover a new artist from a video clip shared by an artist you follow or a friend in the News Feed, connect with other fans who share your passion in a Facebook Group dedicated to your favorite artist and react to a video in real time during your debut, all on the same platform. “
Recent examples of high-performance music videos on Facebook include “Love Looks Better” by Alicia Keys, as well as exclusive premieres by Karol G (“Bichota”), Sam Smith (“The Lighthouse Keeper”) and Phoebe Bridgers (“Savior Complex”) All were driven by the strong involvement of the artists themselves, who participated in a variety of motivators of interest, including live sessions on Facebook and Instagram, discussion of comments with fans and stickers and personalized effects, among other elements.
Upcoming exclusive premieres on Facebook include music videos from Juicy J, Becky G and Common.
“Video clips on Facebook are unique because they allow fans to build a community around the artists, music and content they love,” added Hrivnak. “Music videos that tend to perform better are often lit by a spark – by an artist engaging with their community on Facebook or a public figure sharing their favorite video – that inspires fans to get involved, comment and share with their friends. “
Facebook says Advertising panel that discovering and sharing video clips on the platform are promoted in a number of ways. New releases are displayed in users’ news feeds based on the artists and labels they follow and are also easily found through official artist searches and pages. On Facebook Watch, videos are displayed according to the artists a user follows, with the personalized experience over time based on the content with which they engage.