Beyoncé released the full video of her new Ivy Park collection, which is in collaboration with sportswear brand Adidas, on Friday night.
After weeks of filming herself dressed in several different looks for the runways, her latest Instagram post revealed even more winter accessories, clothes and shoes for fans.
‘ICY PARK’, the 39-year-old megastar subtitled the recording, which also included cameos from Hailey Bieber and Gucci Mane modeling the outfits.
New looks: Beyoncé released the full video of her new Ivy Park collection, which is in collaboration with sportswear brand Adidas, on Friday night
Some of the pieces not seen in the mother of three’s latest launch included a padded jacket covered with name tags: ‘Ivy Park’, and a gray jacket, which she combined with a jewel-encrusted scarf.
Additional sets featured her posing in a sticky pink set with a matching fur-lined Jeep.
She finished the retro look with metallic white cat-eye sunglasses, wearing her hair in a chic 60’s high ponytail.
Icy Park: after weeks of filming herself dressed in several different looks for the runways, her latest Instagram post revealed even more winter accessories, clothes and shoes for fans
Glow in the dark: the star looked absolutely fabulous in its chic appearance
She started teasing the new collection last month, after releasing a campaign clip from Winter Wonderland.
She wore a white bodice with an all-white ski look, complete with a furry ushanka hat, puffer gloves and a matching scarf, while posing on a cable car.
Also making an appearance in the campaign is Bieber, 24, who wore a sporty look in the same pink print while lying on the hood of the corresponding Jeep.
Hot pink: the 39-year-old megastar’s new recording featured cameos from Hailey Bieber and Gucci Mane modeling the outfits
Ice Queen: she also rocked with a sticky pink ensemble with a matching fur-lined Jeep, while she played with her new ‘Icy Park’ collection for Ivy Park X Adidas
Hip: she finished the retro look with metallic white cat-eye sunglasses, wearing her hair in a chic 60’s high ponytail
Hailey showed her tight belly in a brown ensemble with a skirt, sports bra, jacket and hat, featuring the same geometric print.
The campaign also features Gucci Mane and Dallas-born singer Kaash Paige, who paraded the new winter collection inspired by the brand’s ski clothing.
In addition to winter clothing and accessories, there are new styles of Ultra Boost, Forum Lo, Forum Mid and Super Sleek shoes, in addition to the first Super Sleek Boot.
Snow Queen Bey! Dressed all in white, the star looked ready to hit the slopes
So lit: Gucci Mane covered while showing off his great brilliance to watch the fire
According to Adidas, the collection was created with the aim of bringing ‘creativity, individuality and imagination’ to those who wear them.
Icy Park follows the Drip 2 October collection and once again uses the motto “This is my park”, but this time it is “Your park is your wonderland”.
The Adidas x Ivy Park line with size included was first launched in February 2020.
Bring it on: the Adidas x Ivy Park line with inclusive size, first launched in January 2020
Pretty in pink: Also making an appearance in the campaign is Hailey Bieber, 24, who wore a sporty look with the same pink print while lying on the hood of the corresponding Jeep
Meanwhile, Beyoncé recently shared how she used fashion as an ‘escape’ during the blockade in an interview with Vogue UK.
The Formation hitmaker – which has Blue Ivy, nine, and twins Rumi and Sir, three, with husband Jay-Z – liked to set aside a day each week for her and her children to dress and pose for photos while quarantined in home in the middle of the coronavirus pandemic.
And the ‘tradition’ they established was a major influence on Ivy Park’s latest collection.
Matchy matchy: Hailey showed off her tight belly in a brown ensemble with a skirt, sports bra, jacket and hat, featuring the same geometric print
Cool kicks: in addition to winter clothing and accessories, there are new styles of Ultra Boost, Forum Lo, Forum Mid and Super Sleek tennis shoes, as well as the first Super Sleek boot.
She said at the time: ‘During the quarantine, fashion was a place of escape for me. My kids and I created Fashion Fridays.
‘Every Friday, we were going to wear my clothes or make clothes together and take pictures of each other.’
This marks the third drop in its line, after its debut collaboration with Adidas took over social media last January, quickly selling out online, as did the second collection, which fell in November.
Beyoncé had already launched the athleisure brand in March 2016, launching a collection with Topshop.
Exhausted: it’s the third fall of the line, after its debut collaboration with Adidas took over social media last January, quickly selling out online, as well as the second collection, which fell in November