Ben & Jerry’s makes ice cream for dogs as the feed industry grows

Ben & Jerry’s is extending its ice cream offerings to other species.

The Vermont-based company announced on Monday that it had launched Doggie Desserts, a special line of ice cream made for man’s best friend.

Dog desserts are made in 120 ml mini cups and filled with ice cream formulated to be safe for dogs, according to the Ben & Jerry FAQ page.

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The ice cream is supposed to be whipped with “very limited amounts of dairy” and is based on sunflower butter. Each cup is mixed with Ben & Jerry’s unique flavors found in the company’s human versions, which also makes Doggie desserts safe for people to try, if they are bold enough to taste.

So far, there are two flavors of dog desserts available for purchase. There is a mixture of peanut butter and pretzel swirl known as Pontch’s Mix and a mixture of pumpkin and mini cookies known as Rosie’s Batch.

Ben & Jerry’s is selling its Doggie desserts in individual cups and boxes of four packs. Customers can order dog desserts in person at a Ben & Jerry’s Scoop store or online through a third-party delivery partner. The frozen treat for dogs will also be available in supermarkets across the country.

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According to the American Kennel Club, most dogs can take cow’s milk as a treat in “small amounts”, but there is also a chance that some may be lactose intolerant.

Ben & Jerry’s is not the only company that makes frozen desserts for dogs. In recent years, pet brands such as Frosty Paws, Pooch Creamery and Dogsters have gained popularity for their special dog ice cream.

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Even segments of the restaurant industry have followed the growing trend with dedicated frozen treats that dog owners can buy for their furry friends. Some of the most popular would have to be the unofficial Starbucks Puppuccino and Shake Shack’s Pooch-ini.

The dog-friendly ice cream business has grown in recent years as more pet owners spoil their furry friends. (iStock)

Meanwhile, restaurants that are dedicated to humans and dogs, like Mutts Canine Cantina and The Watering Bowl, are also gaining popularity due to their hybrid concepts of fast service restaurant and dog park.

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In recent years, people have spent more on their pets. A report from dog hosting site Rover.com estimated that dog owners spent between $ 650 and $ 2,115 to care for a dog in 2020.

At the same time, market research data from Grand View Research predicts that the pet food market will grow to $ 90.4 billion. Dog food is considered the major part of the market, according to the company’s findings.

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