Update to the latest…: By James Cameron Avatar took first place at the global and international box office this weekend with $ 14.1M at the China for the table from Friday to Sunday. The 2009 science fiction epic re-released in the Middle Kingdom last weekend – when it claimed the highest grossing film title of all time worldwide, from Avengers: Endgame – and now has an international amount of $ 2,073.2 M for $ 2,833.7M global (all versions included).
Avatar remained first in China in this session, dropping only 33%, and raised $ 44 million over two weekends. The film is now the biggest relaunch of the Covid era market, well above Harry Potter and the Philosopher’s Stone whose 3D version was launched last August and resulted in an additional $ 30 million. Avatar will exceed US $ 50 million in China during this race, which will bring its total there to more than US $ 250 million; the film leads the pre-order until Wednesday of next week and Maoyan is predicting a final of around $ 57 million. The current release has already surpassed that of Disney Mulan ($ 40.7 million) and Warner Bros’ Wonder Woman 1984 ($ 25.5 million), both new launches on the market during Covid.
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On IMAX, Avatar raised an additional $ 4.1 million (30% of the national weekend on just 1% of screens) to raise the reissue estimate so far to $ 13.1 million. In total, IMAX is global Avatar the gross value is now $ 256 million, the only film in the company’s history to exceed $ 250 million.
AvatarChina’s performance in China – which surpassed the remnants of the Lunar New Year Hi Mom (RMB 5.32B / $ 818M summit) and Detective Chinatown 3 (RMB 4.5B / $ 692M peak) in the last two sessions – a good omen for the next sequels, but not necessarily a blow to the new Hollywood films that are preparing for release. We heard positive comments about Godzilla Vs Kong next weekend, although pre-sales are not being reported by Maoyan in China. Communist Party spokesman The Global Times posted a story on Thursday that said: “Hollywood tried to use the classic blockbuster Avatar to win back the hearts of the Chinese public. However, Hollywood studios have not realized that their traditional marketing plans in China can no longer arouse interest in their films and that it is time to make an adjustment by localizing their marketing. ” Still, Hollywood films receive very little advance notice of release dates in China’s current configuration, and the market, like the rest of the world, needs all the products it can. However, the article, which the sources warned was a Chinese perspective, warned that Avatarthe “nostalgic feeling that has taken Chinese audiences to the cinemas will not last long”
THE Global Times praised marketing for Raya and the last dragon, noting that Disney had worked with vloggers at Bilibili for interviews that allowed the audience to have better control of the film.
Raya however, it has a low peak of $ 17.4 million in China. The good news is that it sparked a blessed reopening of Los Angeles (and therefore all domestic) this weekend. Abroad, it added US $ 8 million from 29 markets. The offshore total is now $ 47.8 million for $ 71.2 million global.
This weekend was better for Raya in several centers, including Singapore (+ 30%), Spain (+ 23%) and Australia (+ 1%). Elsewhere, it registered strong stakes in New Zealand (-10%), Hong Kong (-16%), Vietnam (-26%), Japan (-30%), Korea (-35%), United Arab Emirates (- 37%), China (-38%) and Russia (-40%). Overall, markets that were also open last weekend fell by only -31% combined.
Strong word of mouth and lack of competition are helping Raya with continuation of first place in Spain, Australia, Singapore, Taiwan, Ecuador, Brazil, Bolivia, Trinidad and Uruguay. The top 5 markets in Raya are China ($ 17.4 million), Russia ($ 9.1 million), Australia ($ 3.8 million), Korea ($ 2.3 million) and Japan ($ 2.1 million). European majors are yet to come, depending on their reopening.
Warner Bros’ Tom Jerry was next with $ 4M 40 offshore markets to bring international racing to the forefront of $ 43.5 million, and the global total for $ 77.2M. Japan it was a fresh start with $ 1.7 million to take third place behind local bonds and land 200% ahead sonic and 286% above Trolls World Tour. Saudi Arabia also opened this weekend to $ 804,000, ranking second and reaching + 349% ahead of Scoob!. Spain, which is currently the only major Europe in operation, will launch Tom Jerry in the next weekend.
Universal’s Bob Odenkirk Nobody started its international launch with $ 2.64M of four markets, including a third place in Russia/ CIS. The $ 1.25 million debut at 1,042 locations was the best arc for an action title since Principle and despite Kazakhstan going into blockade, which affected 61 sites. The Middle East (including Saudi Arabia) also performed well, with $ 976,000 in 65 locations. In total, the opening weekend is double the original John Wick. Future launches are distributed throughout April, May and June.
Six new Oscar nominations, A24’s Minari continues to lead the Korea box office, adding $ 1.1 million this weekend to a local peak of $ 5.6 million.
Next weekend sees Legendary / WB’s Godzilla Vs Kong launch in China, Russia, Korea, Spain, Australia and much of Southeast Asia.
UPDATED MISC SUMMITS
The little things (WB): $ 583K (24 markets); $ 13.8M intl ridge / $ 28.5M global
The Croods: A New Age (UNI): $ 316K intl weekend (17 markets); $ 104.8M intl summit / $ 160M global
Judas and the Black Messiah (WB): $ 100K intl weekend (13 markets); $ 450K intl summit / $ 5.5 million global
Wonder Woman 1984 (WB): $ 119.5 million intl sum / $ 165 million global
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