Atari partners with DeFi Site Bondly for NFT games

Veteran gaming company Atari partnered with digital asset solutions provider Bondly Finance to launch non-fungible tokens (NFTs) that will support a new gaming platform, Atari Metaverse.

The full line of Atari Metaverse NFTs, which will include game tokens, music and more, will be announced in the coming weeks. “Our collaboration with Bondly is absolutely essential to the success of the next collections of NFTs and the Atari metaverse,” said Frédéric Chesnais, CEO of Atari Chain, which operates the Atari Token, in a press release shared with Decrypt.

NFTs are cryptographically unique tokens and have been used to lend digital scarcity to cryptography, song, and collectibles. They allow music artists, sports stars and creators to engage fans in new and exclusive ways, according to Bondly CEO Brandon Smith. “Creators could coin their own NFT into the metaverse and distribute it to fans, who would then become passes for access to new superfan experiences,” he explained.

Atari blockchain collaborations

Atari is moving forward with a variety of blockchain and cryptocurrency projects; the gaming veteran launched his own native cryptocurrency, Atari Token, last year.

Earlier this week, Atari partnered with crypto casino builder Decentral Games to a cryptocurrency casino in “Vegas City”, a district in the Ethereum-Based Decentraland virtual world.

Bondly was behind Recent NFT collectibles from YouTuber Logan Paul, ahead of his fight with boxer Floyd Mayweather. His first set of NFTs, which he sold along with his Pokémon card reinforcement auction, generated more than $ 2.4 million, according to the release.

The startup also worked with musicians Tory Lanez and PelleKon on their NFT game brands, dubbed PolkaPets and BCCG. According to Bondly, the brands have accumulated more than $ 4 million in revenue in three months.

Atari, launched in 1972, is determined to gain relevance in the 21st century, placing its hat firmly on cryptographic sector. He had previously collaborated with the blockchain gaming platform Enjin to launch Digital Fashion NFTs in partnership with the brand The Fabricant, in addition to partnership with Animoca Brands to transform the IP of the brand into digital assets in the virtual world The Sandbox.

“I strongly believe in blockchain,” explained Atari CEO Frédéric Chesnais Decrypt on a previous interview. “I think it’s here to stay, not just for games, but for other types of apps. It’s really a belief about blockchain.”

With the crypto-collectible craze currently peaking, NFTs are a surefire way to realize this belief.