Google’s Pixel 6 – and other future Pixel devices – will reportedly come equipped with GS101 silicon, the company’s customized system on a chip (SoC). If true, it could shake the status quo and further threaten Qualcomm’s dominance in the mobile market. We think it’s an exciting prospect, but we wanted to know: Are you looking forward to Google’s custom chip for the Pixel 6?
Using a custom SoC is probably cheaper than buying a chip from Qualcomm or Samsung, which can result in lower prices for 2021 pixels. Having more integrated software and hardware can increase the speed, performance and battery life of Google Pixel devices. More importantly, it could also mean longer software support, since Google – and not another silicon supplier – would have control over updating drivers. The line of Apple iPhones, iPads and Macs is an excellent example of what can be achieved with more integrated software and hardware.
The introduction of a custom SoC may also allow Google to integrate its security chip Titan M and Visual Core, the latter of which allows for more advanced camera features. Google’s Pixel line has always been based on its camera prowess, and the potential for an even more powerful experience would certainly divert attention from Google’s most popular competitors.
The launch of the GS101 could be the first step towards a future in which all Google Pixel smartphones will be powered by a custom chip. Eventually, Google’s custom chips could power their own Chromebooks as well. As we mentioned, Apple is already creating custom chips for its iPhones, iPads and Macs. Soon, the entire Mac line from the Cupertino company will abandon Intel for its M series chips.
At this point, the growing evidence suggests that it will be a question of when, and not if, Google will introduce its own custom SoC. When that happens, what do you expect to see? For those who have never had a Pixel device, would a Pixel 6 equipped with the GS101 chip make you consider Google’s next smartphone? Why or why not? Let us know in the comments below.