Tech giant apple (AAPL) – Get report on Wednesday, it reported $ 1.8 billion App Store sales for the recently completed holiday season, with New Year’s Day accounting for 30% of spending.
IOS App Store users spent more than $ 540 million on digital goods and services on New Year’s Day alone, the company said.
Spending on game apps like “Roblox” and “Between Us” contributed to record sales for the week, from Christmas Eve to New Year’s Eve.
Apple Books registered more than 90 million active users per month, the company said in a blog.
Apple did not share subscriber numbers for streaming Apple TV, Apple Music and Apple Fitness +.
“Now, more than ever, customers around the world have found inspiration and value in the breadth and quality of Apple services,” said Eddy Cue, senior vice president of Internet software and services in Cupertino, California, a technology giant , in a statement.
On January 5, Credit Suisse analyst Matthew Cabral raised his Apple stock price target from $ 106 to $ 120, affirming his neutral rating, led by demand for iPhones and other products.
Last month, Apple’s App Store and Alphabet’s (GOOGL) – Get report Together, Google Play saw spending rise 34.5% on Christmas Day, to $ 407.6 million, from $ 303 million in the same period last year, reported the blog Sensor Tower.
Apple shares were recently traded at $ 129.60, drop of 1.1%. They increased 81% in 2020 amid strong demand during the pandemic.