In its press release, Apple also promised to open a “first of its kind” Apple Developer Academy in Detroit. It will help and inspire young black people to be better creators, programmers and entrepreneurs. Apple says the program will be launched in collaboration with Michigan State University and will be available to anyone in Detroit, regardless of their experience. The Academy will consist of two courses – the first is a 30-day introductory program, while the second is a 10 to 12 month scheme built around the development of iOS applications and associated fields, such as design and marketing. The company expects about 1,000 people to complete the courses annually.
Apple support doesn’t stop there. The company has pledged to invest $ 10 million in Harlem Capital, an early-stage venture capital firm, so that it can better support companies with diverse founders. Apple will give another $ 25 million to Siebert Williams Shank’s Clear Vision Impact Fund, which will focus its efforts on minority small and medium-sized businesses. Finally, Apple will make an undisclosed contribution to the King Center, a living memorial to the legacy of Dr. Martin Luther King Jr.
Apple Chief Executive Tim Cook said, “We are all responsible for the urgent work to build a more just and equal world – and these new projects send a clear signal of Apple’s enduring commitment.” Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives, added: “For a long time, communities of color have faced harsh injustices and institutional barriers to pursuing the American dream, and we are proud to lend our voices and resources to build new engines of opportunity that empower, inspire and create meaningful change. “