Apple TV + won the rights to Sundance’s movie ‘CODA’, which premiered at the film festival on Friday. The film received a warm welcome from early viewers and critics.
As reported by Deadline, a bidding war for the film raised prices to a new record for the Sundance film, with Apple securing the deal for $ 25 million.
With $ 25 million for worldwide rights, this makes Apple’s purchase of CODA the biggest deal ever made at Sundance, surpassing Hulu’s purchase of Palm Springs last year for $ 22.5 million.
CODA is a drama that follows a senior student, Ruby, played by Emilia Jones, who is the only person in her family who is not deaf. She has to choose between pursuing her dreams in the music industry or staying at home to help her parents.
Apple has been increasing its division of original films with the streamer holding important properties under its control. In 2020, Apple TV + premiered “Greyhound”, “On The Rocks”, “The Banker” and the feature film “Wolfwalkers” – with the latter showing potential as a candidate to win the Oscar for best animated film.
The streaming service released a new movie yesterday: “Palmer”, starring Justin Timberlake. And another competitor for the “Cherry” award, with Tom Holland in the lead role, will arrive at Apple TV + in March.
The CODA release date has not yet been announced by Apple, but as the film has already been filmed and completed, you can expect to see it debut in late 2021.
Other major Apple films include “Emancipation” (which Apple won production rights to last year in another record-breaking contract), “Killers of the Flower Moon” by Martin Scorsese, “Kitbag” by Ridley Scott, “The Sky Is Everywhere “in collaboration with A24,“ Swan Song ”and others.
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