Apple pays over $ 25 million for worldwide rights to the next movie ‘CODA’

Apple paid more than $ 25 million for the rights to the next movie “CODA”, setting a new acquisition record at the Sundance Film Festival, reports Deadline.

Directed and written by Siân Heder, “CODA” stars actress Emilia Jones as Ruby, the only deaf person in her family. With the end of high school, Ruby is torn between staying at home to help her family or going to college to pursue her dreams.

Deadline reports that a “pitched battle” between Apple and Amazon took place for the film’s worldwide rights. The $ 25 million deal set a new record for purchasing a film at this year’s virtual Sundance Film Festival, surpassing Hulu / Neon’s $ 22.5 million acquisition for the film “Palm Springs” last year.

Apple TV + ‌‌ has been available for free since November 2019 for those who purchased a qualifying Apple device in September 2019 or later. Apple recently announced plans to extend all free trials of ‌‌‌Apple TV + ‌‌‌ until July 2021, giving the company more time to present original content to viewers.

TVApple TV + ‌ costs $ 4.99 a month or $ 49.99 a year in the United States, but Apple is currently crediting subscribers as well.