Apple is preparing for the launch of For all mankind 2nd season on Apple TV Plus. It’s kicking off with a new augmented reality app, For all mankind: Time Capsule, which seeks to bridge the gap between the two seasons using AR artifacts from the show world.
The app itself is a fun promotional trick to help promote the second season of one of Apple’s highest profile original shows. It is the broader strategy at stake that is interesting.
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It is no secret that Apple is interested in RA. Recurring AR demos in the latest iPhone and iPad product announcements, the addition of AR-focused LIDAR cameras to the latest iPad Pro and iPhone 12 Pro devices, and persistent rumors about the company’s outstanding VR / AR headphones are clear evidence that. And there are rumors that Apple has been working on the app for a while.
But For all mankind: The Time Capsule is one of the first indications of Apple joining all its ambitions of hardware, content and service. It is an augmented reality application downloaded from the App Store that prompts users to subscribe to Apple TV Plus to watch For all mankind, with additional content for Apple devices equipped with LIDAR.
It’s the kind of cross-promotional content that spans Apple’s wide range of businesses. It can also offer a glimpse into the type of hardware, software and bundled services that Apple may be considering for any future AR devices.