Apple shared a new privacy document “A day in the life of your data”, in which the company detailed how third parties can track their data through applications and websites. The iPhone maker highlighted and shared details that will give you a clear picture of how your data is handled. Let’s dive in to see some more details on the subject.
Apple shares the new privacy document “A day in the life of your data”, details the user’s data collection mechanism and more
Apple claims that mobile apps include six third-party trackers for “the sole purpose of collecting and tracking people and their personal information”. This makes room for a $ 227 billion a year industry. Apple’s attempts with its “A day in the life of your data” show that different types and types of information different types of entities can gather in the daily routine of an ordinary user.
The act ranges from collecting different types of data from different sources, as we mentioned earlier. In addition, the user does not know that his data is being collected by some applications. The operation by the user is very normal, such as taking a walk in the park, taking a selfie and more.
Later, at the playground, John and Emma take a selfie. They play with a photo filter app, deciding to add rabbit ears to the photo. The filtering application, however, is able to access all the photos on the device and the attached metadata, instead of just the playground selfie. John posts the photo to a social media application. The app links John’s current online activity to a treasure trove of data collected by other apps, such as his demographics and shopping habits, using an email address, a phone number or an advertising identifier.
Apple’s “A day in the life of your data” document shows several features that Apple has implemented over the years. The top four privacy features share more details about the transparency of application tracking, which will require applications to request user permission to track., Implement these changes in the next builds of iOS and iPadOS 14 in conjunction with tvOS 14. According to the company, new updates with security improvements will be released in early spring. To elaborate on its approach, Apple also shared screenshots of Facebook. Facebook was the only one to widely criticize Apple’s privacy-centric features built into iOS 14.
Although Apple’s move bothers many companies, it is more appropriate to ask for user consent before collecting private data. We will share more details about Apple’s attempts to restrict user privacy and security as soon as we hear this. For now, what is your opinion on the matter? Let us know in the comments section below.