Apple CEO Tim Cook joined CBS This Morning for an interview today, talking about the events that took place at the United States Capitol last Wednesday.
Notably, CBS This Morning presenter Gayle King also said that more of the interview will air tomorrow, as Apple is expected to make a “big announcement” of some kind – but “it’s not a product”.
Cook said he thinks it is “the key” for people to be held responsible for what happened at the US Capitol last week:
“I think it is essential that people are held responsible for this. This is not something you should skate. This is something that we must take very seriously and understand, and then we need to move on. “
When asked specifically whether Trump should be held responsible for the violence, the Apple CEO indicated that he believes that no one is above the law:
“I don’t think anyone is above the law. That is the best thing about our country, we are a country with the rule of law. I think everyone who participated in it needs to be held accountable. I don’t think we should let it go. I think holding people accountable is important. “
CBS This Morning will have a full interview with Tim Cook tomorrow, King said. King did not allude to what could be Apple’s “big ad”, but she clarified that “it is not a new product”.
The interview was already scheduled before last week’s events at the Capitol, King added, with the focus originally supposedly on Apple’s planned announcement for Wednesday. One possibility for the announcement is the launch of Apple’s planned privacy changes for iOS 14.
Apple has already said that it will launch its new App Tracking Transparency feature in early 2021. The App Tracking Transparency feature requires apps to obtain users’ consent before tracking them on other sites and apps. Apple originally hoped to release it with iOS 14 in September, but ended up delaying the feature to give developers more time to prepare.
In addition, the announcement would be made in the middle of the annual Consumer Electronics Show.
Apple got into the habit of emphasizing its focus on privacy during the same week as CES. Last year, Apple returned to CES for the first time in decades to participate in a privacy roundtable next to Facebook and other companies.
Two years ago, Apple put up billboards in Las Vegas announcing “what happens on your iPhone, stays on your iPhone”.
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