American Airlines announced new policies for flights to DC following Capitol protests. Ashley Webster of FOX Business with more.
American Airlines is launching a new delivery service that will bring a variety of premium wine offerings directly to your door.
“For wine lovers around the world, wine offers a deeper connection to the places they like to visit,” said American customer director Alison Taylor in a statement. “We created Flagship Cellars to provide more ways for customers to enjoy our Flagship wine, even if they are not flying in one of our premium cabins.”
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The new program, known as Flagship Cellars, will offer customers aged 21 and over the ability to choose individual bottles from American’s curated mixed wine collection. Flagship Cellars’ single bottle wine offerings range between $ 13 and $ 40. Meanwhile, collections of three, six or 12 bottles of wine range from $ 50 to $ 400.
In addition, customers can build their own personalized box or purchase a monthly wine subscription that includes three prestigious wines for $ 99.99, including delivery. Customers who sign up for the introductory subscription offer will receive a complimentary bottle of extra wine.
American’s AAdvantage loyalty program members can also earn two miles per dollar on each order, excluding taxes, shipping and fees.
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An American Airlines spokesman told FOX Business that the company expects the new wine delivery program to generate $ 40,000 to $ 50,000 in sales during the first quarter. American plans to continue with the wine program even after its service returns to pre-pandemic levels.
American Airlines flagship winter collection (photo courtesy of American Airlines)
American Airlines’ wine selection process consists of a review of nearly 2,000 different offers. The process takes place about a year before customers actually see wine offers on board flights or at the airline’s clubs and lounges. Flagship Cellars’ offerings include bottles of wine that were previously served on American’s flight menu about six to nine months before their inclusion in the program.
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The move comes amid a surplus of wine for American Airlines, after announcing in the summer that it would stop alcohol sales to Main Cabin passengers on its flights, except on long-haul international flights, in order to reduce the risk of spread of COVID-19.
| Ticker | Safety | Last | change | Change % |
|---|---|---|---|---|
| AAL | AMERICAN AIRLINES GROUP INC. | 15.83 | -0.34 | -2.10% |
American also temporarily suspended all sales of alcoholic beverages on roundtrip flights to Washington DC as part of a series of tightened security measures that led to the presidential inauguration on Wednesday. The move came in response to the January 6 riot on Capitol Hill by pro-Trump protests, which left five people dead.